Your typical ad server delivers advertisements based on pre-selected filters such as Geographical Targeting, Content Channel Matching, Keyword Matching, and/or Date Scheduling. While these filters are needed and considered a norm, advertisers want, and need, more targeting control.
The Solution: Automated Ad Matching with inContext
What differentiates the Sell and Tell Ad Server from the simple keyword targeting methods typically found in other ad server products available today is inContext. With inContext, your publishers no longer have to manually specify relevant keywords for each page that include ads. Instead, inContext finds relevant keywords from the page content, matches those keywords to the available ads, then deliver the matching ads. Combining inContext with content channels, geographical targeting, and scheduling, your advertisers can see easily see an increased number conversions. For you, the network operator, this means a returning customer translating to increased revenue.Simply put, inContext will automatically target relevant ads on publisher pages.
The Result: A Healthy Return On Your Advertisers Investment
In today's demanding
on-line marketing efforts, advertising
relevance has become one of the most
important factors for both the
advertiser and the publisher.
Advertisers can experience increased
traffic from interested, motivated, and
highly targeted, visitors, while
publishers can enjoy an increase in
advertising revenue thanks to the higher
click-through rate.
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